Florida State University hosted His Excellency Dennis Francis, president of the United Nations General Assembly of the 78th Session, on Thursday, Aug. 29, 2024.
I led the campus-wide promotion for his talk addressing climate-induced disasters, including developing the graphics and working with FSU communicators to develop and distribute pre- and post-event coverage through news sites, campus-wide important announcements, and social media. Our team executed all promotional activities on an expedited timeline, and it was a successful event.
Event Promotion at FSU
Event promotion at FSU requires various activities, some more than others. Given the prominence of the speaker, in this case we used all available communications channels, including:
- A standalone campus-wide important announcement;
- FSU News pre and post-event news stories;
- Advertising in FSU Thursday Announcements Digest Emails;
- Sharing the event info on the FSU Calendar, which is syndicated across various university and college websites;
- Advertising on home page slides for key sites;
- Sharing the event on social media accounts across Facebook, Instagram, X (Twitter), and LinkedIn (then amplifying from other FSU accounts);
- And including the information on TV displays throughout campus.