Marketing Plan
I created this marketing plan for Florida State University's Global Exchanges program (2019-2022) to enhance visibility, distinguish it from other study-abroad options, and boost student participation. This involved in-depth market analysis, multi-channel marketing execution, and strategic content development.
Market Research & Branding
Target Audience Segmentation
Integrated Marketing Strategies
Traditional Marketing
Digital Marketing
Public Relations & Outreach
Content Creation & Visual Design
Budget Planning & Execution
Performance Evaluation & Optimization
Logo Development
I created the logo for the Global Exchanges program to help differentiate the program from other study abroad options at FSU.
I provided the two versions below for use in different formats.
Flyer Development
I designed the flyer below using Adobe InDesign. My goal was to create a visually engaging and informative layout that effectively communicated study-abroad opportunities to students.
Design Approach
Professional & Structured Layout – I used a well-organized grid system and balanced whitespace to ensure clarity and easy readability.
Consistent Branding – By incorporating FSU’s colors, typography, and logo, I maintained brand integrity while making the design visually appealing.
Engaging Travel Visuals – The globe motif and diverse imagery highlight the global experiences available through the program, creating a dynamic and inviting aesthetic.
Clear Typography & Hierarchy – I carefully selected serif and sans-serif fonts to create a professional yet modern look while ensuring key information stands out.
Sample Event Promo Items
Developed different sized graphics to promote the Global Exchanges Fair in print and digital media.
