View this infographic on Visual.ly here.
MCG Social & Infographic Overview
I worked on the "MCG Social" team at Moore. Beyond social media, we conducted researched and focused our efforts on incubating ideas and smart strategies to engage enterprises in productive social business.
It’s not just enough to be told your organization should be on social media. There needs to be a good reason for you to put time and effort into maintaining multiple online profiles, for yourself and your organization. Well, there’s more than a few. That's why we put together an infographic to demonstrate how entrenched social media is in our society. At the time, there were many infographics about utilization rates among certain demographics, but our team wanted to get to the root of why social media engagement is important.
I had the pleasure of working on this infographic as a member of the MCG Social team. I researched the material, provided design direction and worked closely with one of our graphic designers, Aldo De La Paz, to create the infographic below.