Overview
• Drafted, edited and distributed a newsletter (Pulse on Part D) to coalition members.
• Drafted and pitched media materials to secure positive media coverage.
• Distilled key messages to provide members with an overview of the benefits of Medicare Part D and coordinated letters campaigns for legislative priorities.
• Launched social media channels for the coalition to engage with social media, as well as provide information about Medicare Part D to seniors.
I drafted and pitched this opinion editorial for Austin Curry, executive director of Elder Care Advocacy of Florida, and secured media coverage in six Florida outlets.
• Tampa Tribune
• South Florida Sun Sentinel
• Lakeland Ledger
• The News-Press
• Ocala Star-Banner
• Marco Island Sun Times
With this opinion editorial we reached an estimated 900,000+ Floridians.
Legislative
I worked with coalition members to coordinate letters campaigns for legislative issues that would threaten the success of the program.
We addressed issues such as the Independent Payment Advisory Board (IPAB), mandatory rebates and changing the "noninterference" clause in Medicare Part D.
Message Development
I distilled complex information to provide patients with concise information about ongoing legislative changes to the Part D program.
Social Media
Social Media
We launched a Facebook and Twitter account for the coalition to engage with social media, as well as provide Medicare Part D information to seniors. We also hosted two luncheon webinars for our members. For these events, we brought in expert guest speakers that shared information about the factors affecting health care in our country and the development of new treatments.